Is Traditional Gender Ideology Associated with Sex-Typed Mate Preferences? A Test in Nine Nations - 2006
As expected, these data replicated well-known sex differences in mate preferences: In general, women preferred
a mate older than themselves, men preferred a mate younger than themselves, women placed greater importance
on financial prospects in a mate, and men placed greater importance on good cook and housekeeper qualities in a
mate. Also, even with this small sample of nations, these cross-national data replicated the finding that the sex
difference in the preferred age of one’s mate decreased with increasing gender equality (Eagly & Wood, 1999).
At the participant level of analysis, these data confirmed our predictions about the relationship between traditional
gender ideology and mate preferences. First, for preferred age difference in a mate, all four forms of traditional gender ideology were associated with sex-typed preferences: Women with traditional attitudes preferred an older mate than did women with less traditional attitudes, whereas men with traditional attitudes preferred a younger mate than did men with less traditional attitudes. These men’s and women’s associations were significantly different from one another. Second, although traditional gender ideology was positively associated with the importance of good financial prospects in a mate for both men and women, for three of the four ideology measures it was a stronger predictor of women’s preferences. Third, although traditional gender ideology was positively associated with the importance of good cook and housekeeper qualities in a mate for both men and women, for three of the four ideology measures it was a stronger predictor of men’s preferences. In addition, an ipsative analysis revealed results consistent with the social role logic: To the extent that participants held traditional gender ideologies, women preferred good financial prospects in a mate more than other characteristics and men preferred a good cook and housekeeper more than other characteristics. These findings lend support to the hypothesis that traditional attitudes toward the roles of men and women serve to guide mate choice by fostering sex-typed mate preferences.
Thursday, March 29, 2012
Sex differences in mate preferences
Something from the "That doesn't really surprise me department":