Nearly 2.7 million men tuned in to see the U.S. women take on Brazil last Sunday, while only 1.2 million female viewers watched.
More than 2/3 of watchers of women's soccer are men.
Also women's soccer was pretty successful:
Sixth Most-Viewed Soccer Telecast in U.S.; Second Most-Watched Daytime Program in Cable History;
Record Audience for a Women’s Sports Event on ESPN3.com
Sunday’s 2011 FIFA Women’s World Cup Finals between the United States and Japan – which crowned Japan as tournament champion on a penalty shootout after the match ended in a 2-2 tie – was seen by an average 13.458 million viewers, based on a 7.4 U.S. household rating (8.58 million household impressions), making it the most-watched and highest-rated soccer telecast on an ESPN network, based on fast nationals by the Nielsen Company.